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Website Profiling and Analysis

Published 05/15/2012 and rated Ratingstars4 4 out of 5 stars
by Jess Meli
What can you use the app for?

BuiltWith is an application that people can use to acquire information about the technology behind a website. The application also provides competitive analysis about each website. Structured like a search engine, users provide the name of a website, as a keyword or search term. Then BuiltWith provides backend details, analytics and business intelligence information for the specified website. Usage formation can also be provided by BuiltWith. The ability to get website analysis and technology trends can be used in other applications including improving the exisitng website or determine what technology gaps a website may have. Website developers are also able to ascertain the type of technology that was used to achieve various tasks and functions related to website designs and interfaces.

BuiltWith screenshot
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What is the history and popularity of the app?

BuiltWith was launched on August, 2007 and its founder is Gary Brewer. The objective of BuiltWith is to acquire web technology information or serve as a profiler tool to discover what a website is built with. With BuiltWith, this information is provided for free. With a name that describes exactly what the app does, the inspiration for BuiltWith came from meetings between Brewer and others in Sydney, Australia in 2007. By wondering what technologies other websites were built with, BuiltWith was created.

What are the differences to other apps?

Although similar to a search engine structure, BuiltWith is not a general search engine. It is specifically designed to search for technology-related information about websites. Also, BuiltWith is able to track website technologies by using widgets such as snap preview. For analytics about websites, BuiltWith uses tools that include Nielsen and Google. WordPress publishing features and frameworks like Java are also included in how the BuiltWith application works.

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How does the web app look and feel to use?

The application provides a large search box for users to begin searching for information about the technology behind websites. It is easy to use and the results are clearly categorized into areas that include server information, advertising, libraries, networks and widgets. The information on the website may seem somewhat overwhelming but there is useful information provided for users.

How does the registration process work?

BuiltWith provides information without users needing to actually sign up for an account. However, when additional services are required by products related to BuiltWith such as requesting services from BuiltWith Pro, then payment plans and the need to register is required. Using the simple BuiltWith platform without the addiitonal services can occur without registration.

What does it cost to use the application?

Using BuiltWith is free. However, there are other products associated with BuiltWith that offer additional features and also have a payment plan or pricing associated with these features. For instance, BuiltWith TrendsPro which is a research tool for sales teams and marketers , has a minimum monthly cost of $295 per month. User can get free technology usage statistics and information by using BuiltWith.

Who would you recommend the application to?

Website developers, user interface designers and all kinds of website researchers will be able to use BuiltWith to discover what technologies website pages have or are using. This information can allow these groups of people determine what technologies would be appropriate for their own website projects. Hence, anyone interested in the technologies that a website uses or can use will find BuiltWith a useful application to have.

  • BuiltWith is a website technology profiling tool
  • It provides website analytics and business intelligence information
  • Users can receive information about all the technologies on a website
  • It provides support to other developers by exposing website technologies
  • BuiltWith also uses widgets, frameworks and publishing tools

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BuiltWith pricing

FREE - Permanently free version




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